Facing 2024: Encouraging Entrepreneurs to Transform to Leap Higher
Date: 23 february 2024Categories :
SURABAYA, February 23, 2024. The economic challenges in Indonesia, including East Java, are getting bigger. Therefore, for young entrepreneurs today it is very important to make various innovations and new strategies in order to be able to answer the existing problems. This was conveyed by the Director of Finance, Treasury & Global Services bankjatim Edi Masrianto as a speaker in the talk show Wawasan Business Forum #TheNextGiant Suara Surabaya on Friday night (23/2).
Located in the Double Tree by Hilton Surabaya Ballroom, the activity was also filled by expert speakers in their fields. Such as Prof. Rhenald Kasali, Ph.D. as President Commissioner of Pos Indonesia and Founder of Rumah Perubahan and Andanu Prasetyo as CEO of MAKA Group & Founder of Toko Kopi Tuku.
In his presentation, Edi explained, it is undeniable that the economy is now experiencing rapid change and uncertainty which has developed into a complicated and confusing environment.
According to Edi, there are several challenges that people, especially entrepreneurs, inevitably have to face in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) or TUNA (Turbulency, Uncertainty, Novelty, Ambiguity) era as is happening now. These include the economy and financial markets, changes in government policies, digitalization and technology, changes in customer preferences, changes in the global geopolitical map, and political and security dynamics. Therefore, every entrepreneur is required to move quickly and have leadership skills to face all these challenges.
The most important thing, continued Edi, in order to be ready to face the year 2024 until the end, entrepreneurs must be willing to change or transform in accordance with the times. "That is also done by bankjatim. In the past maybe bankjatim was only known as ASN's bank, but now we have transformed. Anyone can use bankjatim. In fact, we also have JConnect Remittance which can accommodate the transactions of migrant workers abroad. So although the regional bank, but our connection to the international, "he said.
In addition, the right entrepreneurial strategy in this ever-evolving era is also a must-have for entrepreneurs. There are three points of solution to overcome the strategy. First, customer orientation. "There must be efforts to increase customer engagement and understand their needs. Such as personalizing services, providing innovative financial solutions, and providing different experiences to customers," said Edi.
Second, we must continue to innovate to provide a better customer experience. Third, collaboration. "Today's business cannot be run alone, but must be shared. We can establish strategic partnerships with other organizations and companies or institutions to overcome global challenges together," said Edi.
Meanwhile, Rhenald Kasali also said that the challenges in 2024 are the impact and influence of world developments that have occurred since 2023. "In 2023 there were many surprising things. From my analysis, there are nine world surprises that change many business strategies. So that makes business people and the government have to make adjustments in order to be able to answer the challenges," he said.
According to Rhenald, to face these world surprises, business people must improve a lot and make a higher leap. Because, what makes us progress is a leap. Make a leap with courage like an athlete who must have made various preparations and training. "That way, in 2024 we can land in the right place with the farthest reach. And keep in mind, in this disruption era, the business world and government are required to be able to make adjustments and not be too bureaucratic," he said.
On the occasion, Andanu Prasetyo also stated that to build a sustainable business in 2024, it must come from the heart. "Basically, building a business must be from the heart. That's a good asset for sustainability," he said.
The Wawasan Business Forum #TheNextGiant talk show has several objectives. One of them is to provide input for entrepreneurs in Surabaya regarding economic trends and portraits in 2024. So that later the entrepreneur can be more optimistic in facing 2024 until the end of the year.