Encouraging Digital Financial Literacy, Bank Jatim Holds JConnect Ramadan Festival with MSME Players
Date: 07 april 2023Categories :
SURABAYA, April 7, 2023. The rapid development of digital finance today has a tremendous impact on consumer behavior. In fact, people are now more worried if their gadgets are left behind than their wallets. This is due to the convenience offered by digital financial services for various forms of transactions.
Through this background, bankjatim inaugurated the JConnect Ramadhan Festival exhibition at Ciputra World Mall on Friday (7/4). Held from April 7, 2023 to April 30, 2023 at the Oval Atrium on the GF floor of Ciputra World Mall, this event was attended by more than 30 fashion tenants, food and beverages, exclusive tenants, and bankjatim-assisted MSMEs.
Director of Micro, Retail, and Medium bankjatim Arief Wicaksono when inaugurating the JConnect Ramadhan Festival said, this event is a form of appreciation bankjatim to loyalty customers. Hopefully, it can encourage the movement of the East Java economy during Ramadan and increase digital financial literacy. Because, all tenant payment receipt transactions in the JConnect Ramadhan Festival activity use bankjatim accounts.
"Tenants who participate in the open booth will certainly provide attractive discounts for visitors who transact using our services. Visitors can use bankjatim QRIS or JConnect (bankjatim mobile banking) to make various kinds of transactions at this event, "he said.
Arief also explained, JConnect is a form of financial literacy cashless society and a form of bankjatim support for the development of MSMEs in East Java. The presence of JConnect is a solution for all community needs for digital financial services. Various kinds of transactions can be done anytime and anywhere with just a smartphone. "If people want to shop, top up e money, pay tickets, pay zakat infaq sodaqoh waqf, to pay taxes, everything can be done with JConnect. Very practical, "he said.
Therefore it is not surprising that JConnect throughout 2022 experienced very rapid growth. JConnect Mobile users have reached more than 508,000 by the end of December 2022. Then, JConnect QRIS has also been followed by more than 62,500 merchants. Not enough there, enthusiasts for JConnect Corporate Internet Banking are also quite high, reaching more than 6,300 users and JConnect Laku Pandai players are at 3,000 agents.
All that proves that digitalization in the banking world has great potential to be worked on. "bankjatim is committed to continue to make endless innovations for the development of JConnect for the convenience of the community," said Arief.
Meanwhile, for the next 24 days, JConnect Ramadhan Festival will present a variety of activities. Not only exhibitions, but also a variety of interesting and educational activities. For example, children's coloring contest activities, fashion competitions, and Islamic music performances. "For visitors who want to open a bankjatim account and also exchange new money can also be here. However, to exchange new bills only on certain days," said Arief.