Commemorating the 22nd Anniversary of Batu City, Bank Jatim Hand over CSR and Branding of Among Tani Main Market
Date: 17 october 2023Categories :
BATU, OCTOBER 17, 2023. Coinciding with the 22nd Anniversary of Batu City, PT Bank Pembangunan Daerah Jawa Timur Tbk or bankjatim participated in the commemoration of the anniversary of this apple city. Located at Among Tani Main Market in Batu City, the event was attended by bankjatim IT and Digital Director Zulhelfi Abidin and Pj. Mayor of Batu Aries Agung Paewai on Tuesday (17/10). In a series of anniversary commemorations, there was also a handover of bankjatim's Corporate Social Responsibility (CSR) to the Batu City Government in the form of one unit of school transportation car for the Batu City Dispendik.
Zulhelfi explained, the bankjatim's goal was to increase the number of students in Batu City.
Zulhelfi explained, the purpose of the CSR car shuttle assistance for Batu City Public Junior High School students is to provide adequate transportation facilities to students. "Children whose homes are far from school or in remote areas can easily come to school to study. So that teaching and learning activities are more effective," he said. He hopes that the assistance from bankjatim can make the quality of education better and produce graduates who are highly competitive and able to build the region.
According to Zulhelfi again, the provision of CSR operational cars for students in Batu City is a concrete form of synergy between bankjatim and the city government in advancing education. In addition, it is also a form of love and concern for bankjatim to the people of Batu who have given trust to the company in developing business. "Hopefully the assistance that has been given can have a positive impact on the world of education in Batu City and hopefully this cooperation can continue," he added.
In addition to the submission of CSR, on this occasion there was also a symbolic submission of bankjatim branding in the Among Tani Main Market area in Batu City. Zulhelfi said that the Batu City Main Market is one of the national strategy projects which will later become one of the icons of Batu city. In addition, this market not only functions as a place to buy and sell goods / services. However, there is also a culinary tourism destination by not leaving the market function as a means of people's trade.
"Of course this can be an attraction for tourists to visit the market. Therefore, by looking at all kinds of potential, we are working with Batu City Government to do branding to increase exposure corporate image and product image bankjatim, "he said. The facilities and infrastructure branding by bankjatim include table chairs, kiosk numbers, toilet signing, evacuation signing, escalators, thematic lights, and many more.
Not only branding Among Tani Main Market. As a form of commitment to synergy with Batu City Government, bankjatim also collaborated with Batu City Government to launch SP2D Online. "The SP2D Online application is the implementation of a financial transaction system that is integrated with the SIPD application and managed in real time, so that all regional device expenditure transactions can be paid directly, quickly, and precisely," said Zulhelfi. In addition, the SP2D application is a form of commitment to support the government in creating a clean bureaucracy in financial management and realizing transparent and accountable regional financial management.
On the same day, bankjatim also inaugurated the new Bumiaji Branch Office. The branch office is a relocation from the old address Jalan Raya Punten No. 36B Batu to the new address Jalan Raya Punten No. 39 Batu. With the inauguration of the new building is expected to be a good start to continue the business and services of bankjatim to customers in the area of Bumiaji District and surrounding areas. "The inauguration of this new building is one of the realizations that we will always get closer to the community by providing optimal service. Without good collaboration between all parties, the transfer of this Sub-Branch Office will not be able to be carried out properly, "he explained.
Meanwhile, Pj. Mayor of Batu Aries Agung Paewai said that the 22nd anniversary ceremony of Batu City held at Among Tani Main Market has a meaning to mobilize the community's economy. "The momentum to drive the community's economy certainly cannot be separated from the role of local governments that have concern for traders, including micro, small and medium enterprises (MSMEs)," he said.
Aries added, in an effort to improve the local economy, Batu City has three main leading sectors. Namely tourism, agriculture and MSMEs. These three sectors continue to be encouraged to spur the economy of the Batu City region. "These three leading sectors are expected to become icons of Batu City and be able to attract tourists both from within and outside the country, which in turn will attract tourists from all over the world.